Marketing Privacy Policy

Introduction

This privacy notice outlines how Hu-Friedy Italy S.r.l. (“Hu-Friedy” or the “Company”) manages the collection, processing, and use of data in connection with its marketing and lead-generation activities.

Data Collection

Hu-Friedy may collect the following personal data in the context of its activities:

  • Personal data: name, e-mail address, job title, company name, telephone number, and any other contact information voluntarily provided through campaign forms or lead-generation tools.

Purpose of Data Use

Hu-Friedy uses the personal data collected for marketing purposes, subject to the data subject’s prior consent, for the following purposes:

  • Promotional and educational activities: to communicate offers, webinars, white papers, product updates, and educational activities to prospective customers and partners.
  • Advertising: to provide advertising content and personalised messages based on user preferences and behaviour (only where the user expresses specific consent).
  • Customer communication: to follow up on information requests, provide the requested information, and continue engagement through newsletters, product launches, or service updates.
  • Analytics: to analyse the effectiveness of our advertising campaigns and adapt strategies for optimal engagement.

Data Processing and Storage

We rely on additional third-party providers for the performance of certain specific activities related to media and digital-marketing operations. These providers are located outside the EU, and the Company has verified the adequacy of such transfers.

The list of data processors involved in the Company’s media and digital-marketing campaigns may be requested by any data subject by contacting the Company using the contact details indicated below.

Data Retention Period

Data will be retained for a maximum of two years, or for longer periods if consent is renewed within the statutory timeframe.

Data Subject Rights

Users have the following rights concerning their personal data:

  • Right of access: data subjects may request access to their personal data held by Hu-Friedy.
  • Right to rectification: users may correct inaccuracies or update incomplete data.
  • Right to erasure: users may request the deletion of their data, provided such data are no longer necessary for the purposes for which they were collected.
  • Right to object: users may object to the processing of their data for direct-marketing purposes.

Pursuant to Article 77 GDPR, the user has the right to lodge a complaint with a supervisory authority if they believe that the processing of their personal data infringes data-protection regulations. In particular, the right to lodge a complaint may be exercised before the supervisory authority of the Member State where the user resides, works, or where the alleged infringement occurred.

Opt-Out and Withdrawal of Consent

Users may withdraw their consent to the collection and use of their data at any time by:

  • Clicking the “unsubscribe” link provided in e-mail communications.
  • Managing preferences on social-media or digital-platform settings for personalised advertising.
  • Contacting Hu-Friedy directly using the contact points indicated below.

Security Measures

Hu-Friedy implements appropriate technical and organisational measures to ensure the security of personal data. These include:

  • Encryption and secure data-transmission methods;
  • Regular system monitoring;
  • Restricted access to personal data, limited to authorised personnel only.

Contact Information

For any questions or concerns regarding this policy, or to exercise your data-protection rights, please contact us at:

Email: infohfe@hu-friedy.com
Address: Hu-Friedy S.r.l., Via Mauro Macchi 27, 20124 Milan, Italy

Policy version 1 – Last updated: November 21, 2025