Social Media and Digital Advertising Privacy Policy

Introduction

This privacy notice explains how Hu-Friedy Italy S.r.l. (hereinafter, “Hu-Friedy” or “the Company”) manages the collection, processing, and use of data in the context of its social media and digital marketing campaigns carried out on the following platforms:

  • LinkedIn, YouTube, Instagram, Facebook, X, and others;

as well as other forms of digital advertising, including display ads, email marketing, and lead generation campaigns.

Data Collection

Hu-Friedy may process, under joint controllership with the operators of social media platforms, personal data within the scope of its social media and digital advertising activities. The terms of such processing are published by the respective platform operators.

Certain social media platforms generate statistics based on usage data, which contain information about user interactions with the platform. Hu-Friedy cannot influence or prevent the execution or provision of these statistics.

Hu-Friedy may also collect the following personal data within the scope of its email marketing and lead generation activities, subject to the user’s explicit and voluntary consent:

  • Personal data: name, email address, job title, company name, telephone number, and any other contact information voluntarily provided through campaign forms or lead generation tools.

Purpose of Data Use

Hu-Friedy uses the collected personal data, subject to the individual’s consent, for the following purposes:

  • Lead Generation: to communicate offers, webinars, white papers, and product updates to potential clients and partners.
  • Advertising Personalization: to provide personalized advertising content and messages based on user preferences and behavior (only if specific consent has been given).
  • Customer Communication: to follow up on information requests, provide requested materials, and maintain engagement through newsletters, product launches, or service updates.
  • Analytics: to analyze the effectiveness of advertising campaigns and adjust strategies for optimal engagement.

Data Processing and Storage

  • Third-party platforms: Hu-Friedy uses tools and services provided by platforms such as LinkedIn, YouTube, X, Instagram, and Facebook to monitor and manage advertising campaigns. These platforms collect and store information according to their respective privacy policies.
  • Third-party providers: Hu-Friedy also relies on additional external providers for the execution of specific tasks related to media and digital marketing activities. Some of these providers are located outside the EU, and the Company has verified the adequacy of the relevant data transfer safeguards.

A list of the data processors involved in Hu-Friedy’s media and digital marketing campaigns may be requested by any data subject by contacting the Company at the details provided below.

Data Retention Period

Personal data will be retained for a maximum of two years, or for longer periods if consent is renewed within the limits prescribed by law.

User Rights

Users have the following rights concerning their personal data:

  • Right of Access: individuals may request access to their personal data held by Hu-Friedy.
  • Right to Rectification: users may correct inaccuracies or update incomplete information.
  • Right to Erasure: users may request the deletion of their personal data when it is no longer necessary for the purposes for which it was collected.
  • Right to Object: users may object to the processing of their personal data for direct marketing purposes.

Pursuant to Article 77 of the GDPR, users have the right to lodge a complaint with a supervisory authority if they believe that the processing of their personal data infringes data protection laws. In particular, the complaint may be lodged with the supervisory authority of the Member State of the user’s habitual residence, place of work, or place of the alleged infringement.

Opt-Out and Withdrawal of Consent

Users may withdraw their consent to the collection and use of their personal data at any time by:

  • Clicking the “unsubscribe” link provided in email communications;
  • Managing their preferences on social media or digital platforms for personalized ads;
  • Contacting Hu-Friedy directly using the contact details provided below.

Security Measures

Hu-Friedy applies appropriate technical and organizational measures to ensure the security of personal data. These include:

  • Encryption and secure data transmission methods;
  • Regular system monitoring;
  • Restricted access to personal data, limited to authorized personnel only.

Third-Party Links

Hu-Friedy’s digital advertisements and social media posts may include links to third-party websites. Hu-Friedy is not responsible for the content or privacy practices of such external sites. Users are encouraged to review the privacy policies of these third-party platforms before interacting with them.

Contact Information

For any questions or concerns regarding this policy, or to exercise your data protection rights, please contact us at:

Email: infohfe@hu-friedy.com
Address: Hu-Friedy Italy S.r.l., Via Mauro Macchi, 27, 20124 Milano Italy

Policy version 1 – Last updated: November 3, 2025